There are more iPhone users in the U.S. than any other type of smartphone for the first time. The Financial Times reports that according to analyst firm Counterpoint Research, in June the iPhone overtook the entire Android ecosystem and took up 50 percent of the U.S. market.
Thus, Apple reached the highest share of the U.S. smartphone market in its history. The company achieved this success because of the iPhone’s “active installed base”, a metric that takes into account all the people who use an iOS device after purchasing it.
Since the iPhone came along, iOS has never had anywhere near 50 percent market share. Meanwhile, companies such as Blackberry, Nokia, and Motorola dominated the smartphone market. More than 10 years ago, two years after its release, Android overtook iOS to claim a larger user base. Since then, Google’s mobile operating system has been the dominant force in the global smartphone market, claiming more than 70 percent market share in 2022, Statcounter reports.
On the other hand, Google has nothing to worry about, because the iPhone has always been more represented in the U.S. than in other markets. Nevertheless, the company is probably keeping a close eye on the situation. “This is a big milestone that we could see replicated in other affluent countries across the globe,” Jeff Fieldhack, director of research at Counterpoint, told The Times.
By the way, in the second quarter of 2022, Apple was the leader in the premium smartphone market. The iPhone accounted for 57 percent of all sales in this segment, and the company isn’t going to slow down.
