Why is your TikTok video isn’t getting views and how to fix this

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Solen Feyissa / Unsplash

People have always loved to brag about what they can do best. It used to be that the masters of their craft had to study and work hard to be appreciated and to make their way to fame. Today it is enough to have your own social networking page, if you are really talented, and you can do things that others can’t, you can achieve fame and success much faster. One of the most attractive options for this is TikTok, a social networking site built on short videos, often along with music. Where you can demonstrate your achievements. TikTok’s algorithms are very well-developed and if your video is really interesting, the app will often recommend it to other users. But what to do if your video is not gaining views. How to fix it?

How to get more views in TikTok

If several ways to gain more views in TikTok. You need to make sure your video will be well promoted. To do this, you need to follow a few simple tips :

Completion rate on TikTok

The first and most important thing you need to watch is the Completion rate and the viewing time. TikTok distinguishes the good video from bad by 2 main criteria: completion rate and watch time. It means people need to watch your video from the beginning to the end for it to show up in recommendations. To achieve this, you need to make interesting content that people will want to watch again. Keep an eye on trends and take advantage of them. For starters, you need to post short videos, up to 15 seconds, and make them so that people will want to come back to them again and again. You can also get a completion rate greater than 100%. If all viewers watch your video from beginning to end twice, you will receive 200%.

Engagement on TikTok videos

In addition to views, TikTok also looks at your audience engagement. If people like and comment on your video, it will reflect very well on recommendations and views. To achieve this, you can make funny videos on popular topics. Or make mistakes on purpose so that people will want to correct you. But be prepared for a wave of criticism in your direction.

Be careful with new account

TikTok tries to limit fake accounts from real ones. And the app doesn’t trust newly created accounts. Don’t rush to post your new video right away. Use the account as a normal user first. Watch the video, like it, add your bio information. Don’t create an account and post the video right away. If your video was able to get more than 10-50 views, then your account is fine. You can keep developing it.

Choose your niche on TikTok

If you collect a lot of views in a certain genre, it doesn’t make sense for you to change it. Each video will be promoted regardless of the previous one. If you gather a lot of views on a humorous video, you don’t need to make the next video about a story for example. The total number of views of your videos doesn’t affect the promotion of your new videos. Try to focus on one topic and develop it. There are some good categories for beginners:

  • Animals
  • Comedy
  • Travel
  • Food
  • Sports
  • Beauty & Style
  • Art
  • Gaming
  • Science & Education
  • Dance
  • DIY