YouTube includes many terms that help the content creator track success and the viewer sort and find new content. The impressions feature is one of these, too. But if you’re a content creator, you’ve seen the Impressions indicator at YouTube Studios and, like most people, haven’t figured out what it is because it’s really not immediately clear at first glance.

YouTube Impressions are the number of views of your video on any page of the streaming service. After that, you may think that this indicator is not important enough to understand it. But in fact, it may give you more than you think.

What do impressions mean on YouTube?

Impressions on YouTube are another tool for interaction between the content creator and viewers. That is, impressions are the number of preview views of your video. Now it’s worth understanding what a video preview is. A preview of your video is its screen saver in one of the sections on YouTube.

That is, you can use it more for new viewers, for those for whom your videos will show up as recommendations. But along with that, not all reviews are equal to impressions on YouTube.

First, you need to figure out how YouTube Analytics counts Impressions. Many exceptions don’t fall under the concept of impressions, even if someone has viewed your screensaver. An impression will only be counted if your video screensaver has been viewed for more than 1 second.

Along with that, you will not get an impression if the user clicks on the list with your video. The same impression will not be counted if the preview of your video was on the mobile site YouTube, YouTube Kids, or YouTube Music. You can also add a display in the YouTube player, in the background, and as notifications.

In fact, the YouTube team has reported that this feature will be changing at some point in the future. That’s because they’re working on ensuring that the viewing experience on other sites or in the YouTube player counts.

Why Impression is it important on YouTube?

Now it would make sense to figure out how important YouTube impressions are. The most important parameter is not even Impressions themselves but Impressions click-through rate.

The impression click-through rate shows how many people clicked on your video after watching the preview. If you see 5% in the statistics, it means that 5 people out of 100 clicked.

From this, you can easily conclude how important the Impressions section on YouTube is. That way, you can track how new viewers respond to your content. That is, you can assess how well you make quality previews and captions for your videos.

Because for new viewers who don’t know you and don’t know the content you’re creating, previews can serve two functions, to get people interested or to make them click through. So if your previews get new people interested, you can increase views. Users with similar interests will then see your videos appear in their recommendations. This way you can attract new viewers and subscribers.

Many novice content creators think that in the beginning there is no point in wasting time on this, but it’s far from it. And spend more effort to make a quality video. But try to take the time to do everything you do when creating video content.

What to do to check your Impression statistics on YouTube?

If you haven’t yet studied your YouTube channel stats and are unfamiliar with this tool, you can easily do so. In order to check your Impression statistics on YouTube, you need to follow these steps:

• The first step is to open YouTube and click on the profile icon.
• Then from the drop-down list, you need to select the YouTube Studio section.

• Next, in the new window, you need to select the Analytics section.
• Then click on the Content section and select Impressions.

Thus, after these steps, you will be able to access the Impression of your channel. Obviously, this information is only available to the content creator. You can also use this number to promote your channel.