Using YouTube on your smartphone, tablet, or PC is easy and convenient. However, using the YouTube app on your Roku device is even easier. Agree that watching beautiful videos in 4K resolution is much more enjoyable than watching the same thing on the screen of a small smartphone or a not big enough tablet. Of course, all this sounds very colorful, if it weren’t for one thing – ads.
Many users are often annoyed by that 5 or 10-second video that plays before and during the video and can’t be skipped right away. Some users of the YouTube app on their Roku device face the problem of not being able to skip ads at all. Let’s take a closer look at why this can happen.
Why is YouTube using ads?
The reason is pretty simple. In this way, YouTube helps content creators attract and engage new people by watching these ads. The platform believes that video creators shouldn’t get anything in return from viewers when they try to make interesting content. YouTube is trying to get people to watch these ads to help content creators. So they’ve changed their strategy to short ads that often can’t be missed.
Basically, if you can’t skip a 5-second commercial on your Roku device, it’s probably not a problem at all. The fact is that some videos can’t be skipped at all because YouTube thinks they are too short and there’s always a time limit (5 or 10 seconds) on them. Accordingly, if you can’t skip a commercial, it’s not a malfunction or your wrong actions, but the YouTube advertising policy.
Moreover, there used to be no alternatives to YouTube, so there was no way to watch your favorite shows without ads, but now there are platforms like Hulu, Netflix, HBO Max, etc., so companies are choosing one of the easiest ways to attract customers through YouTube ads. Of course, for example, there are annoying and loud ads on Hulu too, but you have a choice. You can buy a special subscription plan and get rid of it.
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How to skip YouTube ads on Roku
To skip YouTube ads on Roku you just need to use the special button called “Skip ads”, no matter how strange and simple it may sound. Unfortunately, there are ads that you just can’t skip. YouTube believes that these ads are too short to skip. That’s why the only thing you can do is to wait until the ads end.
Nevertheless, you can buy a YouTube Premium subscription to get rid of all YouTube ads. Although, not all are ready to pay for this subscription, but this is the only way to watch YouTube on your Roku device completely without ads.
In addition, if you use YouTube on your smartphone and like to listen to music or audiobooks while walking (walking or biking), you may know that previously, to spend time usefully, you had to download a book in advance.
With YouTube Premium, you can do this with the screen off. Music or audiobooks or any other video will play in the background, and you can go about your business. In addition, you are also given access to YouTube Music, where you can find your favorite tracks and listen to them seamlessly and ad-free.
What are skippable YouTube ads?
Such ads are usually found at the beginning of a YouTube video. Thus, you won’t be able to watch a video on any topic you like. First of all, you will come across these types of ads. These types of ads are great for users because viewers have no choice, they have to watch the ads, the only thing you can do is just skip them after 5 or 10 seconds.
These ads give the company the ability to see which viewers skipped it longer than the proper “5 seconds of mandatory viewing,” who watched the ad to the end, and finally, who clicked on the ad. When people click on the ad, they may want to know how many subscribers the channel has. However, these ads only last a few minutes if you want to watch them to the end.
The main advantage of this type of advertising is that it’s low-risk for the company because it can be sure that it can attract a wider audience. Skippable ads are a win-win because it satisfies everyone: the viewer is happy that they have the option to skip the ad, and the creator is happy that the ad can reach the target audience. YouTube makes more money, and so do content creators.
What are unskippable ads?
When the unskippable ads first appeared, they lasted up to 30 seconds, but now YouTube has shortened the display time by 2 or more times. The main thing you should be aware of is that there are 3 types of ads. They will be described below:
- Pre-Roll Ads:
- These ads play before you are allowed to watch the video you want to watch. The main advantage is that they don’t last long, so they’re not as annoying.
- Mid-Roll Ads:
- If you use YouTube a lot, you may have noticed that some ads play suddenly in the middle of content. These are what’s called “mid-roll ads”. It can appear several times in the same video. It depends on the length of the video you’re trying to watch.
- Bumper ads:
- These ads aren’t as popular as the previous ones. They don’t last long and play at the end of the video. It only lasts a few seconds.
These are all types of ads that YouTube currently shows. In addition, there are sometimes commercials that can last quite long, up to several minutes, but after 5 seconds you will be allowed to skip them.
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How much do YouTube creators earn from ads?
Many people think that bloggers and YouTubers make millions from YouTube ads. However, that’s not entirely true. It costs $0.01 to $0.03 to view an ad, depending on the region of the viewer. Thus, for 1,000 ad views, you can earn about $18.
However, since many people watch YouTube with a YouTube premium or ad blocker, the actual earnings per 100 views are estimated to be around $3 to $5. Of course, bloggers whose loyal audience supports them can earn more. However, if, for example, you have 1 million views, you will get $300-500, and if you release a lot of videos per month, the figure will be decent.
Still, the main earnings of YouTubers come from other things. Such as advertising embedded in videos, supporting viewers with donations or paid subscriptions, product placement, and various collaborations with brands. This is the main income for bloggers. However, almost as well works the creators’ earnings on TikTok.
