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Apple registers a trademark for the mixed VR headset brand

Bloomberg has uncovered trademark documents that indicate Apple may include the word “Reality” in the name and branding of its mixed reality headset. This has been rumored for some time. Three separate documents list the trademarks “Reality One”, “Reality Pro” and “Reality Processor”, matching the name realityOS, which appeared in Apple’s code, and a trademark application that potentially refers to the headset’s OS.

The applications were filed by a company called Immersive Health Solutions, LLC, not Apple itself. The tech giant often buys small companies and lists them when filing a patent or trademark application to keep its plans secret. However, as Bloomberg notes, Immersive Health Solutions, based in Delaware, was registered with Corporation Trust Co, another shell company that also appeared in the trademark of realityOS.

Besides the U.S., applications have also been filed in the EU, the UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. All three applications refer to “virtual and augmented reality headsets, goggles, glasses, and smart glasses.”

Most likely the trademark “Reality One” refers to the name of the headset itself, while “Reality Pro” indicates a version with improved features. Apple probably plans to release it in the future, in line with the same “Pro” name that Apple uses for its top-of-the-line devices. In turn, “Reality Processor” may hint at the headset’s processor, which is rumored to be an M2 chip.

The announcements come just over a week before Apple’s “Far Out” event, but it’s unlikely that the mixed reality headset will appear at it. The headset is rumored to allow for both AR and VR, including VR versions of Apple Maps and FaceTime. Apple’s board reportedly tried out the headset back in May, but Apple analyst Ming-Chi Kuo predicts it won’t hit the market until January 2023.

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