It took not so much time for the feature as formatting videos and making them reverse to become popular in TikTok. Such clips look intriguing, and each user receives a chance to be creative. As a result of editing, the clip starts at the end and goes back to the beginning.

There are also users who come up with a format where the video starts reversing right in the middle. Basically, there are tons of variations, and it affects the speed of mastering the technique while creating such a format.

This article discusses in detail how to make reverse video clips and why they’re needed.

How to reverse a video on TikTok

It must be said, this type of shooting isn’t easy for a beginner to do, so the prevalence of videos in this format is low. However, TikTok users like reverse content and bloggers who use it can quickly increase the reach of their videos.

In case the views go up, so the higher chances of getting on top of TikTok. In order to gain popularity, it’s useful to do a reverse TikTok shoot from time to time. Here’s how to do so:

• Launch the app.
• Tap on the + icon and record a new video or upload one from your gallery
• Let it play once on the app
• Once it’s played, click on the Effects button at the bottom of the app
• Look for the option of Reverse and select it
• The video will play backwards
• Tap on the save button to save a file with reverse effect and share the video on your profile

How to reverse someone else’s TikTok video

• Open the app and find the video you’re looking for
• Tap Share (the icon is an arrow) on the bottom right side of the video and select download
• Click on the central + button and upload it from your gallery
• Hit Next and select Effects at the bottom of the screen
• Look for Reverse and select it
• The video will play backwards on your screen
• Once you’re satisfied with the results, tap Save and upload it

How to use reverse in TikTok for marketing purposes

It’s well-known fact that advertising on social platforms is profitable. Instagram is the first network in the rankings to publish more ads. TikTok is gradually catching up, and the bloggers’ ads are sharpened for pitch content and audience warm-ups.

Look at the following steps to develop an idea for a creative video to promote something:

• Analyze the ad buyer’s product or service. Highlight the benefits to emphasize them in the video
• Think of a storyline that fits the company or brand image
• Tell the user an unfortunate story through the video that relates to a similar product or service, then rewind the video and start the story again, but this time about the purchasing brand’s product
• Lead the user unobtrusively to a targeted action

And that is all on how to shoot your videos in reverse and edit them. Stay creative and have fun!