Netflix’s new ad-supported subscription plan could include ad-free content. Bloomberg reports that the company has no plans to show ads in original movies, at least when they are premiering on the platform. In this way, Netflix reportedly hopes to keep its service attractive to high-profile filmmakers, who may not like ads interrupting their stories.
Kids’ content may also be ad-free. According to reports, Netflix has informed partners that it won’t show ads during original kids’ shows. Some of the company’s current agreements also prevent it from showing ads during licensed content.
Perhaps Netflix thinks showing ads to children will cause more trouble than it’s worth. In 2019, Google paid $170 million for violating the Children’s Online Privacy Protection Act after the FTC found that YouTube illegally collected children’s data.
Bloomberg also reports that Netflix’s subscription plan with ads is still in development, and the company’s strategy could change in the period before the service launches. In this regard, code recently found by developer Steve Moser suggests that the new plan may also drop support for offline viewing. Netflix was quick to respond to these rumors, noting that it is still in the “early days of deciding how to launch a lower priced, ad-supported option.”
