Who Makes Insignia TVs? Everything You Need to Know

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Insignia is not a traditional TV manufacturer but rather a brand owned by the retail giant Best Buy. These TVs are specifically designed to be sold in Best Buy stores, offering a compelling price-to-quality ratio. Insignia TVs are a good choice for those on a budget, providing a range of models in various sizes and specifications, including small screens (as small as 15 inches) and larger 4K HDR models. Some Insignia TVs even come with Amazon Fire TV OS, known as the Insignia Fire TV Edition.

Are Insignia TVs a Good Choice?

Insignia TVs are positioned as a mid-range option for consumers who want many of the features offered by top-tier brands but at a more affordable price. While you shouldn’t expect the same level of picture quality and advanced features as you would from brands like Samsung, LG, or Sony, Insignia TVs still offer good value for the money. If you’re willing to compromise on some aspects of picture quality and contrast, Insignia TVs are definitely worth considering.

Ownership of the Insignia Brand

The Insignia trademark is owned by Best Buy Co., Inc. Insignia products are available in Best Buy stores and can also be purchased online through Best Buy’s websites in the U.S., Canada, and Mexico. Besides TVs, the Insignia brand includes a wide range of products, such as home theaters, refrigerators, audio devices, gaming accessories, cameras, and smart home devices.

Who Actually Manufactures Insignia TVs?

Best Buy, as a retailer, does not manufacture Insignia TVs or other products directly. Instead, the company contracts various factories, primarily in China, to produce these items. Although there have been rumors online suggesting that companies like Samsung, LG, or Toshiba manufacture Insignia products, this is not accurate. While these companies might supply components like screens, the actual production of Insignia TVs is handled by Chinese manufacturers. Hisense, a major Chinese corporation, is the primary manufacturer of Insignia TVs, especially the Insignia Fire TV Edition. Some low-end models might be produced by other Chinese companies.

Warranty for Insignia TVs

All Insignia televisions come with a warranty. For lower-end models, if an issue arises, it’s often more cost-effective to replace the TV rather than repair it. However, for the Insignia Fire TV Edition, minor issues are likely to be repaired under warranty rather than leading to a full replacement.

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