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Apple TV HD will no longer be available in Apple online store

After introducing a low-cost Apple TV 4K, Apple got rid of the previous HD model. MacRumors reports that the company no longer sells the Apple TV HD through its online store. Most likely, the device will still be available at retail or online stores, and you may even be able to find it at a discount.

It’s not at all surprising what the Cupertinians are doing. The Apple TV HD was released in 2015 and officially cost $149, even though subsequent 4K models offered much more power for just $30. Now that the 2022 Apple TV 4K starts at $129, it doesn’t make much sense to keep the outdated player around – certainly not when it uses the iPhone 6-era A8 chip, which limits its theoretical capabilities.

But there’s a catch. The new Apple TV 4K doesn’t include Ethernet or Thread support in the base 64GB model, so you’ll have to pay $149 for the 128GB version if you want that connectivity. For $149, however, you get a lot more, including support for all major HDR standards, a more powerful processor, and more memory. If nothing else, Apple is clarifying its focus – it’s betting on the high end of the market and seems willing to let the competition fight for the rest.

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