TikTok is a service for creating and watching short videos. The social network has two publishing formats: video clips (15 to 300 seconds long) and live video streams. At first, the platform was popular with teenagers, but over time, the percentage of the adult audience has increased. The palette of videos is diverse: authors talk about great artists and the best paintings, check out the best tips, share cooking recipes, film social experiments, and much more.
The TikTok entertainment platform is becoming more and more popular every month. The fascinating content is watched by hundreds of thousands of people who subscribe to its fans. And bloggers are rapidly gaining an audience and coming up with schemes to make money on this social network. Well, let’s take a closer look at how bloggers can make money with TikTok Gifts.
What are the main features of TikTok?
The TikTok app has a built-in editor that makes it easy to create videos. You can use masks, filters, and a huge variety of effects to decorate the fragments of the video.
The free music library contains a large collection of audio, there’s an opportunity to download your own track. A variety of content and making videos more interesting will help a large collection of sound fragments from famous songs or movies.
Users like the videos, leave comments, subscribe to the authors of the channel, and give stickers. If blogger streams live, a follower will help thank him or her with a monetary reward via donation or a gift.
The TikTok algorithm is based on the principles of machine learning. It analyzes user behavior and shows in recommendations those videos that best match the specified interests. Thus, absolutely all publications get into recommendations. However, not all are retained: in order for TikTok to increase coverage, you need user-viewer activity in the form of likes, comments, and subscribers.
If you want to make money on TikTok, advertising tools and accrual services will be a good help. It’s important to use these tools carefully, without fanaticism, and primarily bet on trending, in-demand content for your audience.
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How do creators make money with TikTok Gifts?
Despite the fact that the main profit for content creators in TikTok comes precisely from advertising, bloggers can also earn in other ways. This happens during live streams, which the blogger can run on TikTok.
The whole point is that when TikToker has a large audience (1000 followers minimum), live streams are a really profitable thing. After all, if your subscribers like the content you generate, they’ll be happy to talk to you on the stream. In addition, as a thank you for the cool content, you can get so-called TikTok Gifts.
Your subscribers can send you a gift, which you can later convert into real money. Each TikTok gift has a certain price. After all, regular donations are slowly going out of style. That’s why TikTok decided to create something interactive and unusual that will entice new users.
Users buy coins in TikTok, exchange them for stickers, and give them to streamers. For each sticker donated, you get 80% of its value. Earnings from monetizing live streams depend on the number of viewers on the stream. The more subscribers on the channel, the more followers will be present on the stream.
What is a TikTok Gift?
Once you reach 1,000 subscribers, TikTok lets you receive gifts from your fans during live streams. Each of these gifts represents a different dollar amount. Once you collect the gifts, you can exchange the virtual icons for virtual diamonds. You can then use the TikTok diamonds to get real money using PayPal or another secure payment method.
The TikTok Gift is purchased in the TikTok app for coins. These coins are the only monetary purchase allowed in the app. After you purchase coins, you can tap on the pink gift icon while watching a TikTok Live video to send the virtual badge to another user.
You have also to keep in mind that only people over the age of 18 can send Gifts on TikTok. After several public protests, the company was forced to implement this policy to protect young users from fraud.
How else can creators earn money on TikTok?
The easiest way to make money on TikTok is on a promoted account with a large number of subscribers. The creator just publishes a video on the channel, and the audience sees it. If the video gathers a lot of views, the algorithms of the platform move the video into the “Recommended” category, and it gets even more coverage.
Content needs to be of high quality and engage the audience. This requires researching trends, looking at popular trends, and presenting material creatively. In 2022, TikToker can earn money in the following ways:
- Affiliate linking.
- Monetizing live streams.
- Supporting different challenges launched by the various brands.
- Ambassadorship.
- Advertising other channels.
There are other schemes to monetize an account. However, the above are the most common ways.
Read Also:
- What are the most expensive TikTok gifts?
- Why you can’t accept gifts on TikTok?
- How to delete a TikTok video
How to increase earnings on TikTok
A creator’s income in TikTok depends on two things: the TikToker’s willingness to work and the technical characteristics of the channel. To increase earnings, you need to increase popularity and get into the “Recommended” section. There are various ways to achieve this:
- Exclusive content.
- You need to come up with unusual stories, use interesting and offbeat images in your work, and shoot in new locations. Special attention should be paid to video processing, filters, stickers, and other things that make the video stand out from the competition.
- Music from the TOP.
- Under popular music, videos using it are posted. You need to choose music from the charts, then the probability of being seen among a large number of people will increase. You can also create your own sound on TikTok which can become popular.
- Regular publishing.
- Publishing a video every two months and naively hoping for an increase in subscribers is a bad idea. You need to make a content plan and follow it. It’s recommended to post videos at least twice a week at the peak of maximum audience activity.
- Growth of subscribers.
- The creator of the TikTok channel should always have a goal: to think about increasing the number of followers. You can make progress in this direction if you use mutual PR, hold contests, or arrange for advertising from popular bloggers. You can place links to the channel in other social networks and carefully use services to gain subscribers.
- Taking part in popular challenges.
- When popular brands launch global challenges, you can come up with an original idea and stand out from other TikTokers. Perhaps there will be additional interest in the channel’s content.
- Reactions to videos.
- You can attract attention to the channel with the help of high-profile videos. You need to publish reactions to famous videos. The more interesting and memorable the reaction, the more followers you can get. TikTok users love this format, they actively watch such videos and subscribe.
Earning money on TikTok depends solely on the creator of the channel. The more interesting and creative the approach to creating videos, the more subscribers and money the TikToker will have.
