What is ADS IPS display: ADS technology explained


IPS is one of the many technologies that are used in the manufacture of displays. And, admittedly, one of the most common. And yet, this technology has a number of drawbacks.

First of all, because of the peculiarity of IPS technology, such screens have insufficiently saturated black color. It is rather close to a dark gray, but not black. Because of this, the image doesn’t seem as contrast and natural. And ADS IPS technology is one of the technologies, that were designed to fix some IPS disadvantages.

What are ADS displays?

ADS is a modification of the IPS screens technology. It was invented by BOE engineers and was originally called ADSDS (Advanced Super Dimension Switch). However, in 2016 this technology was renamed to ADS (Advanced Dimension Switch).

For example, the screens in Samsung QN85A are made with ADS IPS technology.

ADS IPS vs IPS: What’s better?

ADS displays have several advantages, including higher brightness, higher contrast and additional screen hardness.

It is true that ADS IPS screens are stiffer. Therefore, if they are installed in smartphones, in case of a fall or impact, the chance that not only the glass, but also the display itself will be damaged is slightly lower. However, this does not play a role in TVs, as their screens are very rarely subjected to physical impact.

Also, ADS IPS displays have higher brightness, but it depends on the type of backlight, so IPS screens can be just as bright.

Things are more interesting with contrast, though. At least, my experience shows that such screens have a deeper black color, which makes the picture more natural.

So, ADS IPS is a technological modification of IPS. And yes, such displays have some advantages over IPS, but these advantages are not as significant as they appear ‘on paper’.

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