A key feature of Facebook and other popular social networks is already being tested on Instagram. The new reposting feature was spotted on Twitter CEO Adam Mosseri’s profile by social media consultant Matt Navarra, and Instagram later confirmed it to TechCrunch.
“We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and so original creators are credited for their work,” a Meta spokesperson told TechCrunch. “We plan to test this soon with a small number of people.”
With this feature, you can recommend a post to friends and strike up a conversation with those who also follow the profile you’re reposting. Reposts in your feed “shown in a separate tab in your profile” along with posts, videos, and tagged photos will be visible to subscribers.
Users have been able to repost Instagram Stories since 2018, but it could only be done in feeds through third-party apps. TikTok recently introduced a repost feature for videos after testing in early 2022. However, reposts of TikTok videos only appear in your friends’ “For You” feed, not on your profile.
Instagram recently introduced several updates to become more competitive with TikTok. It recently launched a full-screen TikTok-like feed and increased the amount of recommended content you see. However, after many complaints from both regular users and celebrities, the company backtracked and said it would phase out the full-screen mode and reduce the number of recommended posts.